SKECHERS CELEBRATES EARTH DAY

Many of us are making plans for Earth Day tomorrow (from cleaning up parks and preserves, to simply being mindful of our impact on our environment) – and we as a company thought that a wonderful way to celebrate the natural beauty of our planet, would be to spotlight some of our styles in one of the world’s most beautiful epicenters.

We reached out to the ever-talented photographer Megan Costello, who gave us a gorgeous glimpse of life on the beaches of Oahu – and she put our styles right at the center of the action: everything from our sandals (Reggae – Decked Out, Reggae – Loopy and Upgrades – Sailin for her, Pelem – Emiro for him) to sneakers (Skech-Air – Element for her, Burst – Shinz for him).

Her images are a breathtaking, moving reminder of how captivating our planet is, and what we stand to gain when we take simple steps to preserve it.

We may not all live on a beach in Hawaii, but there is beauty in every corner of our world. Whether we’re going digital, toting personal grocery bags or riding our bikes a little more often, there are endless ways to start new habits that don’t just improve our planet, but also make us proactive, engaged participants in the world around us.

How are you making a difference on Earth Day and the days that follow? Tell us in the comments!

Megan Costello is a photographer and filmmaker based in New York City and Oahu. Specializing in surf, fashion and science content, she is the founder of Avalanche Vocals Productions and Fin the Journal. Learn more on her website avalanchevocals.com and follow her on Instagram.

TRAINING DAY: SEE THE NEW SKECHERS SPORT SPOT

First row: Equalizer 2.0 – True Balance and Burst TR for him. Second row: Skech-Air Infinity and Flex Appeal 2.0 – High Energy for her.

The new Skechers Spot spot just landed, and it’s seriously worth checking out. And I’m not just saying that because I’m on Team Skechers.

For every trainer, kickboxer, yogi or all-around rock star at the gym, this spot’s an awesome anthem. And if you’re not, trust us – you’ll want to be all of those things once you watch this. It’s heart-pounding, exhilarating, packed with adrenaline – and a perfect showcase for all the ways Skechers Sport can help you crush your next workout.

Take a look:

Stop to watch it again (because you will) and check out all the gorgeous styles in the spring Skechers Sport collection: lightweight and breathable, flexible by design, packed with amazing memory foam comfort and ready to take a beating (I mean, the guy’s flipping tires in his Skechers. TIRES.) Everything from Skechers Burst to Skech-Air, Skech-Flex and Flex Appeal is getting star billing in this, and we’re loving every moment.

Let us know your favourite style in our new spot in the comments below! Shop the new Skechers Sport collection for men and women.

Keith Whyte

Keith Whyte is our kinda guy! He is an ultra-marathon runner from Ennis, Co. Clare who began running in 2007. Keith is the National record holder for 100km and Brand ambassador for the Skechers Performance Division. He has many wins under his belt… including his win at the 100k Ultra Marathon in the Antarctic battling conditions like -33 degrees! Keith is on his way back from injury, and we caught up with him a few days ago.

What’s your greatest achievement to date?

My greatest achievement to date was when I won the British and Irish 100km championships (Anglo Celtic Plate) in Wales in 2012. It was my first international win representing Ireland and I became the first ever male Irish athlete to win in the history of the event.

What’s your greatest achievement while wearing a Skechers shoe?

My best performance in a Skechers shoe was when I broke the Irish national record for 100km in Belgium in 2013. It was one of those days where everything clicked and all the hard training really paid off. On the day I wore my Skechers GOrun 2s.

What’s your favourite Skechers running shoe?

My favourite Skechers running shoe is a tossup between the Skechers GOrun and Skechers Ultra Road. I usually train in the Ultra Road and race in the Skechers GOrun.

What are you working towards at the moment?

At the moment I’m in the gym a lot as I’m returning from injury, but my main target this year will be an attempt to run under 7 hrs for 100km. I currently hold the Irish national record for the distance (7.02:42).

What do you like to do to relax?

There’s not a lot of down time between work and training, but on the rare occasion I do get some I’ll just chill out on the sofa and catch up on some sport on TV.

What advice would you give to someone looking to take up ultra-marathon running?

For anyone looking to take the step up from the marathon and explore the world of ultra-running I would suggest that you have a few marathons under your belt already. Maybe start with distances such as 50k or 40 miles. There are quite a few races of these distances around and they will give you a good base to start with before you attempt 100km or longer. Always respect the distance and pace yourself accordingly. It’s not the distance that will kill you, it’s the speed – so proper pacing is very important. Covering the distance should be your main concern rather than getting caught up with times. As you increase your training mileage, you will build a good aerobic engine that will enable you to then concentrate on increasing your speed over the distance.

How does it feel being a Skechers brand ambassador?

I’m very honoured and privileged to be a brand ambassador for Skechers. We have a great relationship which is now in its 5th year, and to have such a huge global footwear giant such as Skechers behind me is a massive support to my career.

We don’t know about ye but Keith has definitely given us a bit of inspo to get out and get running! Join in on the fun and shop the Skechers GOrun collection here 

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MUST-DO MONDAY: HEAD OUTDOORS

So technically, spring is still a month away – but we’re already dreaming about all the things we want to do when the weather gets warm (it could be the torrential rain we’ve been having out here – yes, I know that we West Coast folks need to toughen up)…

All jokes aside, it’s been a long, cold winter for many of us, and we can’t wait to get out and enjoy some gorgeous sun. So our motto is, head outside – rain, snow or shine! (We went to Hawaii for this photo!)

Make the most of this long weekend and enjoy the great outdoors – whether it’s up on a mountain, out on a beach or all over the city. Go for a bike ride or a stroll with a friend, breathe in the crisp winter air and enjoy every moment. It’s great medicine for your body, your mind and your soul (not to mention a bonus for those long-forgotten fitness resolutions). Sure, we may have winter for a month longer (thanks, Punxsutawney Phil) but a winter adventure has a charm all its own.

Shown above: the Burst – Positive Image high-top bootie.

ROB LOWE BACK IN SKECHERS

Sixteen years after appearing in a Skechers Collection print campaign, everyone’s favorite former ‘Brat Pack’ member is back with a multi-platform Skechers Relaxed Fit campaign. The commercial will offer a glimpse into a typical day for Rob as he waxes poetic about comfortable footwear. Known both for dramatic (The West Wing) and comedic (Parks and Recreation) roles, Rob most recently wrapped season two on the CBS series Code Black.

We caught up with Rob on the set of the Skechers commercial shot on the Warner Brothers backlot to cover all aspects of his hectic schedule. On how Skechers has changed in 16 years, he told us, “It seems like yesterday when I first posed for a photographer wearing SKECHERS. They were good looking shoes then, but I don’t remember them being so comfortable.” Check out the video below to see Rob explain how much he loves the versatility of the Relaxed Fit collection.

Watch for Rob’s new commercial set to hit television next week! And be sure to visit skechers.com to find your perfect pair of comfortable Relaxed Fit shoes like the Expected – Gomel that Rob wears in the spot. You can also find comfort in the red Skech-Air – Varsity that Rob can be seen wearing for a workout in the top image.

We want to hear from you–let us know your favorite Rob Lowe role in the comments!


Rob Lowe for SKECHERS in 2001.

TWO TOP TRENDS FOR 2017

It’s never too early to prepare your closet for the hot styles set to dominate in the months ahead. To give you a little help, here’s two top points from our footwear trend forecast for 2017. Follow these points and you’ll be ahead of the fashion curve for the next season. Props to style blogger Lena for the top image—follow itslenatime on Instagram for more!

TREND ONE:
Comfortable & Stylish Street Sneaks

2017 is NOT the year to trade in comfort for looks in the big world of sneaks. You can have it all with styles that deliver on fashion and function. Fortunately, Skechers offers to achieve this look that are on point—here’s a few to consider!

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The women’s Kort Klassix with a gold trim is a classic choice for going the stylishly comfy route. These sneaks are so trendy that you could dress them up with a stylish maxi for an instantly chic ensemble! Did I mention they are extremely comfortable…? BONUS PROTIP: This style also looks GREAT with denim!

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How about a slip-on to complete your wardrobe this season? Look no further than the OG Double Up-Sleek Street. The blush color will add a simple neutral tone to your outfit. This color will always be trendy, and so will this style. Each of these timeless profiles featured a Skechers Air-Cooled Memory Foam insole to ensure that you can walk for days and still feel amazing. BONUS PROTIP: Try to stay away from bright colors when wearing a pair like this. Neutral colors such as blush complement other neutrals!

TREND TWO:
Knitted Slip-on Sneaks

For 2017, we’re loving simplicity when it comes to fashion. Looking stylish shouldn’t be so hard, right? Life gets super easy with slip-on shoes and the casual knitted look is coming in hot this year so kick back and check out your options!

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It’s just the beginning for the knit-sneaks trend and Skechers has countless styles in this category. The Flex Appeal 2.0—Insights in black and white hits this trend perfectly. Easy to coordinate with any outfit, these shoes are multi-purpose and ready for whatever unfolds. And with the cozy sock-like slip-on design you’ll for sure want this option in your 2017 closet. BONUS PROTIP: If you’re aiming for the athleisure look, think beyond yoga pants—ripped jeans pair great with these shoes!

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Tired of shoe laces constantly getting untied or having to tie them at all (I know I am)? Luckily, the 2017 fashion forecast is stocked with slip-on shoes waiting just for you. The women’s Relaxed Fit: Empire – Game On multi-colored sneaker blends in comfort, a flare to your outfit AND the knitted upper trend all in one. Don’t miss out on these! BONUS PROTIP: When you rocking the colorful sneaks, make sure your outfit is a single solid color—it’ll make the shoes pop even more than they would otherwise!

What are the hot trends that you’re most looking forward to in the months ahead? Let us know in the comments or show us how you rock your favorite style by tagging #SKECHERS on Instagram and Facebook!

BLOG TAKEOVER: STICK TO YOUR NEW YEAR’S GOALS IN FIVE STEPS

When it comes to taking life goals seriously, no one inspires our office better than Stress Monkee guru (and Team Skechers expert) Alicia Murphy! Here are her tips on how to continue your New Year’s Resolutions all year round.

Here we are, good ol’ January. That time of year where many of us declare our unwavering commitment to making changes.

Yet, somehow when February rolls around (or maybe even sooner) we end up going right back to our old ways.

According to research (University of Scranton) only 8% of us achieve our Resolutions. What gives?!

The problem isn’t a lack of information. Nowadays, you can Google your way to being an expert in anything.

“If information were the answer, we’d all be billionaires with perfect abs.” – Derek Sivers (On point, Mr. Sivers!)

But listen, if you’re starting to slip on your New Year’s Goals, don’t sweat it. Tomorrow is a chance to start again.

Aaaaand, I have a little something to help you out.

5 Steps to be one of the 8% who nails the New Year’s Goals:

STEP #1 – Go Slow to Go Fast

If you’re scratching your head wondering what in the world I’m talking about, check this out.

One of the biggest reasons we don’t reach our goals is because we take on too many changes at once.

We create a massive “to do” list of changes to reach our goals.

We try to make changes in all different areas. Our weight. Our health. Our finances. Our job. Our relationships.

Phew! I don’t know about you, but my life can get hectic. Trying to keep up with all those changes in different areas can only last for so long.

Try this:

Focus on only one area of your life that you’d like to change at a time.

My favorite way to do this is have a “theme” each month. Maybe January is weight loss month. Then February is relationship month. Then March is health month… and so on.

I know it seems like it’ll take longer, but doing it this way means the changes will stick. You can totally reinvent yourself by this time next year!

Alicia works out in Skech-Air Cloud.

STEP #2 – Make It So Simple, You Can’t Say No

Okay, now that you’ve picked one area of your life, how do you make change happen?

You pick one thing that takes a small amount of effort, but will give you the most results.

By doing this, you’ll be taking some of the “pain” out of change. Trust me on this one.

If you start small, you’ll build up momentum and you’ll start to see dramatic results.

Try this:

Think about the change you want to make happen, and then ask yourself, what is the ONE thing you can do that will get you results? Remember, it’s got to be something that you know you can stick to.

Example: I want to drop 10 pounds. What are some things I could do (that I know I could stick to) that will get me results?

Brainstorm time! Write your ideas.

Here are a few suggestions to get you started:

– Eat veggies twice a day

– Drink 100 ounces of water every day

– Go to the gym 3 days per week (if this is your jam, check out this video for a quick workout)

– No sugar for 30 days

– No alcohol for 30 days

Make sure you pick only one thing. Master it and then move on to the next thing. Bam!

STEP #3 – Consistency is King

I seriously cannot emphasize this step enough.

The secret to success is found in your daily routine.

This is the biggest mistake I see people make when it comes to getting in shape. They quit.

The ONE thing you chose in Step #2… stay consistent with it, and you will reach your goal. It’s as simple as that.

We’re trying to create new habits here. To do that, you must do something over and over again until it becomes natural. And it will become natural if you stay consistent.

Try this:

Give yourself a time frame for your ONE thing from Step #2.

I recommend at least three weeks, but I like the idea of doing something for a whole month even better.

Example: “I will drink 100 ounces of water every day for 30 days.”

At the end of 30 days, if it still doesn’t feel natural, recommit and go again.

Alicia stretches in Skechers Burst 2.0 – New Avenues.

STEP #4 – Change Your Story

“…the body always follows the mind.” – Bruce Lee

How do you talk to yourself?

What “identity” have you labeled yourself with?

If you say things like, “Ugh, I’m so fat – I need to go to the gym,” then guess what… your body will believe it.

In other words, whatever you continually label yourself as, your body will work to make it true.

I’m stressed. I’m tired. I feel yucky. I’m fat.

Stop the madness!!

Try this:

Who do you want to be?

Write it out. Describe the person you want to be. Then act “as if.”

Start to act as if you are already that person.

Taking our example from Step #3.

I am a healthy + fit person who drinks 100 ounces of water a day because it makes me feel amazing and I love it.

STEP #5 – Find Your Tribe

We are social creatures. We long for connection (whether we know it or not).

You want to reach your goals? Don’t go it alone.

Find others to go through the journey with you. This is a crucial step; don’t be tempted to skip it.

Accountability and support are ridiculously important my friend, when it comes to change.

Try this:

Here are a few suggestions to “find your tribe.”

– Grab a friend who wants to make the same change you do. Hold each other accountable.

– Join a Facebook group.

– Tell a close friend or significant other your goal, and ask him or her to support you by holding you accountable.

– Declare your goal on social media. (This one doesn’t work for everyone, but it could be positive peer pressure!)

There you go… five steps to reaching your New Year’s goals.

Remember, each day is Day One. If you slip up, just start again.

Let me leave you with this – you can do anything. I promise.

Yes, change is hard, but if you can master the process, then you’ll be unstoppable!

On behalf of myself + Team Skechers,

We believe in you!

We’d love to hear from you in the comments below: what is the ONE change that you are going to focus on?

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Alicia Murphy is a fitness expert for people who want to get ridiculously fit by training their stress response. She also trains Team Skechers on site at their headquarters in Manhattan Beach, California.

Through her totally addictive HAPPYness Hours, free challenges + virtual programs, she’s here to help you shake up your approach to stress—and learn to use it as a tool to achieve your health goals. When she’s not coaching, you can find her running on the beach or hanging out at Disneyland with her son. Meet Alicia + transform stress into your SUPERPOWER at StressMonkee.com.

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