Monthly Archives: February 2016

WINNING WEEKEND IN LA FOR SKECHERS ELITE MEB & WELDON

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The Skechers Performance Los Angeles Marathon booth at the Health and Fitness Expo in Los Angeles.

 

It’s a great feeling to walk the streets of Los Angeles and watch the city prep for its biggest race weekend of the year: banners, stands and barricades stretching for miles, readying for tens of thousands to run, cheer and celebrate the greatest in the sport. And the weekend didn’t disappoint.

First off was the Rio Trials on Saturday, where our Skechers Performance elite athlete Meb continues to redefine the boundaries of greatness in his sport. Meb joined the Rio team with an incredible second place finish of 2:12:21 and set a new American Master’s marathon record in his custom Skechers GOmeb Speed 3 – 2016 shoes. Meb will be the oldest marathoner in US history to ever compete at the Games, and the only one to qualify four times. Skechers Performance elite athlete Kara Goucher also continued to rally a huge following with her incredible comeback, making the team as an alternate marathoner. Altogether, we had an incredible 27 elite Skechers Performance athletes competing in the Trials.

Weldon Kirui

Weldon Kirui wins in GOmeb Speed 3 – 2016

And on Sunday, the first ever 2016 Skechers Performance Los Angeles Marathon launched – along with its own storybook ending. Avid Skechers Performance runner Weldon Kirui flew in from Kenya and incredibly, his airline lost his luggage – which for many of us, would have been our worst nightmare. As serendipity would have it, Skechers Performance happened to title sponsor the event – and promptly brought him a replacement pair of Skechers GOmeb Speed 3 – 2016 sneakers, in which he came in first, winning in 2:13:06.

We are thrilled and honored to partner with so many incredible runners and athletes who continue to choose greatness every day to reach new heights in their sport. We look on to Rio and beyond for many more incredible triumphs in store for our elite Skechers Performance team.

DEMI LOVATO LAUNCHES THE SKECHERS BURST HIGH-TOP

Get ready, Lovatics, because here it is! Demi Lovato gives us an insider look on the making of her new Skechers Burst high-top commercial in this behind-the-scenes video below. The singer shares her thoughts on everything from working with Skechers, how Confidence was a meaningful name for her recent album as she’s finding more of it within herself, and the importance of fitness and healthy eating in her busy lifestyle. Plus, you get an extra peek at all the new styles!

The all new Skechers Burst high-tops collection features cool fashionable sneakers with Air-cooled Memory Foam that offer comfort in every step and a brand new sleek silhouette for a brand new you. These cute and fun must-have demi boots (get it?) are filled with personality and will be the essential way to rock your #SkechersDemiStyle look this spring. Now that you’ve seen what went into creating the spot, preview the final commercial starring Demi right here!

Check out our website now to find your perfect Skechers Burst look from the #SkechersDemiStyle collection. Plus, tell us what you think of Demi’s new commercial in the comments! And there’s always more in the works with Demi—she has a second new commercial coming later this year—more on that one in the months ahead!

Demi Burst high top

MEGHAN TRAINOR ON SET FOR SKECHERS ORIGINALS

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We’re thrilled to share that pop star Meghan Trainor’s debut for Skechers is nearing launch! We caught up with the “All About that Bass” singer on set as she was shooting new print ads that you’ll be spotting in magazines very soon. Not only will this be Meghan’s first campaign for Skechers, she’ll also be launching a totally new collection that we’re calling Skechers Originals. As you’ll see, these colorful retro throwback sneakers are a fun way to show off more than a little personality. A true original herself, we gave Meghan fun props to help convey the vibe of this cool collection and she brought it all together amazingly with style.

Meghan dug that the shoes not only “look really dope”, but were super comfy too. Check out this behind the scenes video for a preview of what’s to come in the #MTrainSkechers collection!

Her ad below is just the beginning! Meghan is keeping busy with her new album Thank You releasing later this spring and she’ll be back on set in the weeks ahead to shoot her first television commercial for Skechers! We’ll have a preview of that soon, so stay tuned! And don’t forget to follow Meghan on Instagram, Twitter and Facebook as well!

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