Skechers Brand Ambassador

Charlie Webster’s Challenge:


This summer, Skechers UK Brand Ambassador Charlie Webster took on one of her biggest challenges yet: a Ride to Rio!

Charlie embarked on an epic cycling adventure from London Stadium to the Maracanã Stadium in Rio de Janeiro.

For the mammoth challenge, Charlie’s team cycled almost 3,000 miles over six weeks. Averaging around 90 miles a day, the cyclers arrived in Rio on the 4th of August – the day before the opening ceremony.

Departing on 27th June, the six-strong team pedalled from London Stadium to Portsmouth. After landing in Le Havre in France, they rode 1,231 miles of testing terrain to Lisbon.

From Lisbon, the team flew to Recife in northeast Brazil before venturing along the 1,600-mile coast road to Rio de Janeiro.

The challenge so far has raised £14,463 for the Jane Tomlinson Appeal in support of children’s and cancer charities.


Recently announced as an ambassador for Skechers UK, Charlie pushes herself to the limit to make a real difference to people’s lives. In 2015 she completed her first ever Ironman in an impressive 15 hours. No stranger to endurance events, Charlie previously ran between 50 football clubs in Skechers Performance footwear and apparel in seven days to raise money and awareness for Women’s Aid. Charlie actively promotes her #SkecherStyle and on February 14th this year, Charlie completed the Los Angeles Marathon.


The Skechers team congratulates Charlie and her team on achieving their new challenge!

You can track her journey via her social pages:

Twitter @CharlieCW



You can still support Charlie’s team and charities benefiting from this event! Just go to or text JTR70 £5 to 70070 to donate £5.

For more info about the challenge and the Jane Tomlinson Appeal, go to

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